Making Monsters (Progress)

Images belong to Shannon Woodfield.

Brief:

I've given myself the brief to create an entire typeface of fun and friendly, illustrated monster characters that I can then print, and make an alphabet book from, by hand. 

Concept:

I'm a fan of anything with illustrated monsters so I thought this would be a fun project to work on over the summer. Each letter can be different, but illustrated in the same style throughout the book.

Solution:

I'm creating a letter a day as a warm up exercise, looking forward to updating you soon!

SHANNON WOODFIELD

Artists Envy/ 'Modern Classic' Zine by LMNOP Creative

Images from LMNOP Creative, (here!)

Design: LMNOP Creative 
Brand: Morgan's Hotel Group

Brief:
LMNOP Creative designed 'The Modern Classic' zine for the international, Morgan's Hotel Group to celebrate their campaign for 20 years in business. 

Concept:

Morgan's Hotel Group have a consistent style throughout their global hotels as being very modern, contemporary and colourful. 

Solution:

LMNOP created this print piece that would advertise both the hotel group, and general travel and lifestyle articles to attract a new and younger audience. This piece is the perfect inspirational piece for younger designers too, showcasing fun illustration, well considered type and pantone print colour.

written by

SHANNON WOODFIELD

Fur Me To You: Branding Project

Brief:
Design the branding for a start-up company, Fur Me To You. I needed to create a responsive logo, business cards and aftersales cards for the new fashion brand.

Concept:
Their colour palette was to stay completely black, grey and white, with a stylish and modern feel to them. I designed the aftersales cards to change in colour depending on which collection the customer purchases from.

Solution:
The name Fur Me To You from derived from the brand selling fur sliders, with a play on the term, 'from me to you.' This lead me to using a script font for the second portion of the phrase to give that handwritten and personal feel. The brand's name is often shortened to FMTY online, I used this to create a second logo, used in a smaller scale with just the initials in the same format. 

written by

SHANNON WOODFIELD.

Artist Envy/ 'Daunting World' by FCB Inferno

 All images belong to FCB Inferno

Agency: FCB Inferno

Brand: Project Literacy

Brief:
With almost one billion adults worldwide being unable to read or write, life can be a scary place. 

Concept:
FCB Inferno teamed up with Pearson to create this, 'Daunting World' Series to illustrate the terrifying difficulties that a person, unable to read, has.

Solution:
This series of effective and thought-provoking posters were made, full of life and colour but with a very serious message behind it.

written by

SHANNON WOODFIELD