Brief:
Design the branding for a start-up company, Fur Me To You. I needed to create a responsive logo, business cards and aftersales cards for the new fashion brand.
Their colour palette was to stay completely black, grey and white, with a stylish and modern feel to them. I designed the aftersales cards to change in colour depending on which collection the customer purchases from.
The name Fur Me To You from derived from the brand selling fur sliders, with a play on the term, 'from me to you.' This lead me to using a script font for the second portion of the phrase to give that handwritten and personal feel. The brand's name is often shortened to FMTY online, I used this to create a second logo, used in a smaller scale with just the initials in the same format.
written by
SHANNON WOODFIELD.
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